HornHub — the Revolutionary New Cryptocurrency that Gives Investors More Bang for their Buck
Is that a Moon Rocket in Your Pocket or are You Just Pleased to See Us?
The way we consume content is evolving. With the advent of new technology, access to the internet is in our hands — literally — at all times. Indeed, the number of internet users has grown exponentially in the last two decades, from some 500 million users in 2001 to more than 5.2 billion in 2021, (65% of the entire world’s population). This normalisation of the world wide web into our everyday lives means that the type of content we interact with is also shifting. Live television is on its way out, being replaced wholesale by subscription based platforms that offer literal thousands of films and shows from all over the world for an affordable cost. In addition, the last five years has seen a sharp rise in the number of the platforms that allow performers from all different sectors to create access hubs, where they can upload original content that fans can pay a monthly subscription or ‘pay-per-view’ fee to access. This model has gone on to become immensely popular — particularly during the Covid-19 pandemic, with the most popular site boasting more than 50 million active users and a million content creators.
Parallel to the exponential rise in subscription-based content is the rise in cryptocurrency popularity. The emergence of blockchain technology to support crypto pioneer Bitcoin’s transactions in 2008, has since advanced to allow numerous decentralised finance tokens to do truly remarkable things with technology and innovation, and it’s still very early days. Non-Fungible Tokens (NFT’s) for example, are still in their infancy and mainly regarded as digital collectables that use blockchain ledgers to authenticate ownership. However, this is simply the beginning of their diverse future use-case, (such as storing invaluable agnostic data for emerging industries to utilise that allow them to share findings globally whilst bypassing national red-tape). In addition, NFT’s are organic and can evolve over time, allowing the creator true autonomy of creation even after minting. Indeed, it is predicted that within the next ten years, almost all audio and visual content will be NFT copyrighted, counteracting theft and allowing the original creators to earn for their hard work.
With the exciting growth of both industries, it was only a matter of time until their paths crossed, allowing performers and artists access to dynamic blockchain technology, which can be leveraged to give them true control of their work and audience, reduce exploitation, and allow international payments regardless of geographical location. The issue however, is that with any emerging space, scams designed to manipulate the uninitiated are rife, and DeFi is no exception. Many adult-themed tokens have emerged, only to vanish as fast as you can say “rug-pull,” taking investor’s hard-earned money with them. The space is still crying-out for a legitimate project that can bridge the two fields and provide a genuine opportunity for investors and a safe platform for creators.
HornHub prides itself on being exactly the solution that both fans and content creators need to solve the above issue. A social-media-styled platform built on the Binance Smart Chain, HornHub allows artists and performers (known as ‘talent’) to autonomously create and run their own hub, connect directly with fans, and securely and instantly earn for their original content. In addition, the platform also features a user-friendly system that allows creators to transform their content into NFTs with a click of a button, which they can then sell and earn royalties on, through HornHub’s upcoming, custom-built marketplace.
For investors, this presents an exciting opportunity to enter early into a project that is attached to a constantly-growing sector. And growing it is. For fans, HornHub might be a source of entertainment, but for the team, it is all business. Run by a number of talented individuals from across the globe (and featuring several solidity developers, marketers, writers, designers and crypto experts) their combined knowledge and experience makes them a force to be reckoned with. It is little surprise then that since its launch, the project has gone on to raise its market-cap to an ATH of $26 million USD and shows no signs of slowing down. The early success of the project where many others fail could partly be attributed to preparedness, namely that basic milestones were achieved before launch, (through some 4 months of work) rather than using investor’s money to create key validity indicators such as a website and infrastructure afterwards, whilst hoping people keep throwing money in. So far, the NFT marketplace is in its design phase, whilst the platform itself is in its prototype stage and will be ready for beta testing in less than six weeks. HornHub have also partnered with international communities, hosted giveaways, done photo and video shoots with content creators, and released both merchandise and trailers for upcoming features.
The project is still in its infancy, but so far has received an overwhelming level of support from investors, already boasting some 500 token holders, and growing every day. As Rocco, head of marketing explains, “Individuals want to invest in projects that pave the way for the future, and like it or not, subscription content now sets the trends others follow in numerous fields, and the crypto space is no exception. I have absolutely no doubt that we will be incredibly successful and eventually become a household name…well depending on the household.”
This article was written by the Wordsmith. Please note that the Wordsmith is not a financial advisor, and nothing written above should be taken as financial advice.