How Hornhub Aims to be the Facebook of Content Creation
4 min readDec 15, 2021

Hornhub (HHUB) has been preparing a long time for its beta launch this Wednesday, December 15. The project — which has been making waves in the Decentralised Finance space — aims to be the Facebook of content creation (minus the constant scandal) and has spent over 6 months behind the scenes meticulously planning and creating in order to hit this major milestone. In a space where projects are born one day and die the next, this is practically a lifetime. It serves as a testament to the project’s focus and dedicated team who are masters of their respective fields and refuse to be rushed.

In time for its imminent beta release (with the full release scheduled for just one month later) HornHub has been steadily adding to its already impressive roster of content creators (known as talents). Specifically, M-Press LIVE — known as the DJ Khalid of Montreal — a music producer connected with almost all the big artists in Canada (as well as major music labels and news outlets) — has officially just signed up. Not only will he bring his fans over, (offering exclusive tracks and content not available anywhere else), but he will also be bringing many French and English artists to join him at HornHub. Comedians Mack Bouba and Osama Ferris have also shown their keen interest, as well as Canadian personality turned chef Avatar who is keen to host his brand-new cooking show on the platform. The many talented performers included in beta testing will work alongside selected members of the community so that the team can identify any bugs or issues, as well recommending changes that will improve user experience, so that the platform is perfected by the time it launches.

But what exactly is Hornhub?

For the uninitiated HHUB is a project that bridges the gap between content creation and cryptocurrency, and aims to become most revolutionary fan subscription in the world. Using an intuitive, social-media-styled platform native to the Binance Smart Chain, the project will utilise its upcoming subscription-based website to allow content creators to autonomously build and run their own hub, connect directly with fans, and securely and instantly earn for their original content. The project also incorporates a trio of fundamental utilities that link together to form the foundation of the company. Firstly, there is the aforementioned subscription-based platform itself, which — due to its on-ramping of Fiat — requires no cryptocurrency knowledge for customers to use. At the back end the site is directly connected to the second utility — the $HHUB cryptocurrency token. Fans can use simple credit or debit card payments, which then purchase the token behind the scenes before distributing it to be used as a digital currency on the site. A taxation fee is levied on all transactions, which is then broken down to aid liquidity, fund marketing, enable charity donations, and grow the project. The third linked utility is the upcoming HornHub Marketplace, where NFTs can be bought, sold and traded by fans, all while earning royalties in perpetuity for the performers who minted them with the simple click of a button.

In further preparation for the beta launch, the project has allocated a staggering $200,000 dollars of marketing, which will be deployed through multiple methods, including mass social media promotions and influencer collaborations (including YouTube personalities), press releases in major crypto news outlets, out-of-home advertising and key internet promotion on high volume sites, as well as several other avenues.

All eyes are locked on the project as it gears up for this major new step in its long and detailed roadmap (available to view on the website), and there appears to be little left for concern for both investors and onlookers. Aside from a slight delay in the original beta release date (November 30), the project has pushed the boundaries of what is possible even under immense pressure and has consistently hit every milestone it has set for itself — while still tending to the social media community (who the team seem to genuinely care about). The team themselves appear passionate about HornHub too; if they can now continue to work hard after the beta and full launch, there is nothing to say that they can’t realise their vision of becoming the largest and most popular content creation platform in the world — driven through the power of cryptocurrency.

If you would like to know more about HornHub then visit their official website at or join their Telegram community at

N.B. Please note that nothing written above is financial advice. Always do your own research.



A DeFi Marketplace allowing actors and artists to publish and trade their content securely while protecting them against fraud and theft.