How HornHub Used a One-Hour Announcement to Elevate Itself to the Next Level
It is no secret that to survive in the DeFi space, a project has to have both good communication with its community and no shortage of great ideas to perpetuate itself and grow organically. Many projects with great ideas have come and gone, reaching briefly high market caps and a lot of attention, only to fade into non-existence through poor planning and execution. With such a vast array of choice available to potential investors, and more projects arriving almost daily, it is imperative for those who hope to remain to present something new and exciting to those who have shown an interest.
It is a good sign then that HornHub — which aims to be the most revolutionary fan subscription project in the Binance Smart Chain space — has had no shortage of either communication or good ideas. Indeed, a recent Video Chat Announcement hosted last Friday 29th October displayed an absolute masterclass of showcasing, providing just the right level of information to generate hype and increased interest whilst ensuring that it didn’t overwhelm.
The announcement VC was hosted by Blk Bull — one of the project founders and core team members — whose natural confidence and belief in HornHub shone through every single step of the hour-long presentation. A lot was discussed and it was handled with a jubilant joie de vivre that made it a joy to sit and listen to. First to be discussed was auditing of the project, which is a crucial aspect for investors, as it provides legitimacy. Projects that are unwilling to audit, or choose basic ones, usually have something to hide. Clearly that was not the case for the team at HornHub, who explained that they are having four audits, and have spared no expense in the process. The first was revealed to have already been performed by respected company SolidProof, which checked the contract, whilst fully KYC’ing (know your client) doxxed project lead, Rocco. (This was then updated on the website so anyone could head over and take a look). The next to be carried out is Techrate — a popular move being that they are an industry favourite and very well regarded — which would give a second opinion on the contract. The third and fourth audits were kept under wraps, but it was explained that they are purportedly vast and complex ones that will encompass the entire project as a whole and leave no stone unturned.
Afterwards, Bull let everyone know about an upcoming live Ask me Anything (AMA) session with extremely popular crypto investor group Satoshi Club, which is due to take place on Wednesday 3rd November at 5PM UTC. Projects often use live AMAs to prove not only their legitimacy but to effectively market themselves to new investors, and Satoshi Club are one of the most lauded and difficult to gain access to — a further validation of Hornhub itself.
Next on the agenda was a listings update on Coin Market Cap and Coin Gecko, which are used as measuring sticks for a project’s likelihood for future success, and thus very heavily sought by community members of any new token. Bull deftly played down the need to be listed soon on sites such as CMC and CG, only to reveal that the application process had already been made and listing were on the way. It was a very popular move and one that certainly satiated keen investors.
Bull and the team chose not to reveal any tease updates on the website platform itself, but instead did reveal a concrete and official date for the beta launch, which will take place on the 29th November, in-line with the project’s official roadmap. Bull then continued on and was about to reveal something else to the community when he was interrupted by a video call by Donna Romero — a highly-respected LA-based talent manager of 11 popular entertainment creators. The pair chatted for a good ten minutes, with Donna posing some poignant questions about the project and its future, which Bull was able to answer with ease. At the end of the discussion she was so impressed that she reached out and offered to place all of her talent to help beta test the platform.
A ringing endorsement indeed.
Once Donna had left the video call, the big reveal was finally made, which was none other than the ‘King of Drums,’ Fadi KOD — a popular Canada based music artist. He arrived on video (sporting an HornHub T-shirt to showcase upcoming brand merchandise) and went on to explain how he himself will become the marketing lead for the project. Given that his most recent YouTube video has racked up 14million views, it proved to be an extremely popular decision among the community. He didn’t come empty-handed either, revealing how not only will the project be gifting regular donations to charities who fight against sex-trafficking and exploitation, but also that he had himself secured a further one hundred talents from all over the world to additionally beta test the platform. The project’s motto of under-promising but consistently overdelivering was shown in spades at the end of his segment of the announcement.
Lastly, Bull opened the floor to the community and fielded some keen questions about the project, including how it will take credit card payments (that will be converted back end) to allow those unfamiliar with cryptocurrency to still partake. Overall though, those who came onto voice chat to speak with Bull mainly spent their time congratulating the project for its early success, and dedication to constantly exceeding expectations. The mood in the community was high, and the chart reflected this, climbing to a lofty $26 Million throughout the course of the announcement. This translated to over a 2500 x return on investment since the project launched less than three weeks ago, a figure that the team are understandably extremely proud of.
Bull finished off the exciting live announcement to thank the community and the trust they have placed in the team, which has allowed them to achieve such incredible early success. Given that the project apparently still has much under their belts that they will be showcasing at a later date — including during the upcoming Satoshi Club AMA — it isn’t hard to see why the HHUB has become so popular, so quickly.
If it continues on and the team keep delivering on their promises, there is no genuine reason why HornHub couldn’t actualise their aims of becoming the most successful adult projects in the history of cryptocurrency.
The future of HHUB looks written in the stars, and will moon on its way there.
If you would like to know more about HornHub then visit their website at https://www.hornhub.finance/ or visit their official Telegram group at https://t.me/HHUBfinance
This article was written by the Wordsmith. The Wordsmith is not a financial advisor and nothing written above should be taken as financial advice.
